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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. BNPL and Social Commerce Were Holiday Standouts.

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What Is Social Commerce and Why Should You Care About It?

Wiser

You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce. What Is Social Commerce? It’s important to note that social commerce is related to, but not the same as, eCommerce.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

But they don’t have to — TikTok also has announced a direct integration option that offers brands and retailers a full-service solution wherein TikTok handles everything from shipping to fulfillment to point of purchase. Beyond announcing the direct integration service, TikTok didn’t provide much additional detail on how it would work.

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Online consumer behaviour has changed drastically. Have you?

Inside Retail

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.

Consumer 147
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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

Consumer 247