Why Retailers Need to Prepare for the Social Commerce Boom
365 Retail
MARCH 5, 2024
Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.
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