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While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s
The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. It’s indicative of what we’re seeing culturally right now,” said Wasserman. Take for example shoppable video.
Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.
For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97
Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. But consumers are starting to focus on sustainability as a primary determining factor. Websites and apps provide the perfect platform to educate consumers on more than just color and size. Don’t Stop at Shoes.
As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. The auction-based website is now available to consumers in Arizona.
New data from Amazon portrays recent shifts in consumer behavior through the lens of the top-selling products on the platform. Compared to this same time last year, consumers are entertaining more, traveling more and dressing up — although they are not forgoing the sweatpants altogether.
Outdoor apparel retailer KMD Brands has witnessed an increase in sales and net profit in FY23 on the back of improved performance across all its businesses – with the Rip Curl and Oboz brands achieving record sales. “Customers returned to shopping in stores, with retail store sales increasing 17.5 Sales grew 12.6 per cent to $1.01
Outdoor apparel retailer KMD Brands has reported a “record” first half driven by strong sales recovery across all three of its brands. per cent of direct-to-consumer (DTC) sales. Group CEO & MD, Michael Daly, said all three brands delivered strong sales growth in the half despite uncertainties in consumer outlook.
As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. Tenants and developers need to extend this agile thinking to the entire shopping experience, especially as consumers crave more social — yet still safe — interactions.
During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. 134% more likely to anticipate making a garden or outdoor purchase.
The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.
On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. A starting point in approaching retailing in the time of coronavirus is to understand that it’s currently a tale of two consumers.
Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts. Inclusive retail fosters unique consumer relationships while demonstrating that business and social conscience can coexist.
Bed Bath & Beyond’s assortment is being returned “to its historical categories but being enhanced with room-specific furniture sold as an understandable adjacency,” shared Lemonis on the company’s Q1 2024 earnings call in May 2023. The new Overstock lineup features closeouts, liquidation, factory direct and reverse logistics merchandise.
Many of the innovations we’ve seen retailers adopt since the beginning of the pandemic are immersive experiences, and while they may have started as ways to make up for the lack of in-store traffic and sales, they’re now setting the standard for CX in ways that drive differentiation, conversions, sales and loyalty but also decrease returns.
The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. People were already shopping online and ordering food for delivery, but it has become evident that consumer preferences have changed permanently.
From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. We’ll do online direct-to-consumer and have wholesale partners.
A recent Retail TouchPoints special report dug into these stages and supporting technology use cases, which include: Discovery and Inspiration During the discovery phase, consumers want to be inspired. Users could start their search with a query like, “‘I’m looking for a dress for a Saturday afternoon outdoor wedding.’
Group online sales fell 12 per cent to $445 million as customers returned to in-store shopping. Camping and outdoor brand Macpac reported a 22 per cent increase in sales to $216 million, supported by an increase in travel and outdoor adventure activities. For the year ended July 1, group sales reached $3.8
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .
A vital component of his expertise has been the understanding of the common traits shared by consumers globally — but also their differences. There is definitely a need to return to the physical experience.”. It’s a little bit more work, but it definitely is helping us to talk to the local consumer in a different way.”.
Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. The Norwegian brand – which is known for its sailing and ski apparel, workwear and outdoors wear – is stocked in high-end retailers, including David Jones and The Iconic, and has over 40 stores across the globe.
Speaking to merchants in Australia, it’s clear that the retail landscape is more competitive than ever, intensified by the influx of global e-commerce players and price-conscious consumers. The good news is that they’re also seeing customers returning to physical stores.
That’s why retailers of all sizes and sectors are adopting outdoor digital display technology that can not only locate their curbside pickup zones, but also notify customers and guide them through the process. Outdoor Technology Options. We’re training and guiding consumers about this new kind of convenience.
Retailers face challenges of consumers shifting toward value purchases, squeezed margins and rising business costs. Colder weather is likely to boost the apparel sector, as consumers – having spent the past two winters in lockdowns – purchase warmer clothing for returning to work and outdoor activities during winter.
After a difficult start to the year, outdoor group Kathmandu ended FY21 with relatively strong sales growth of 15.1 A recent rebrand, however, has delivered some return to form according to the group. per cent, bringing in $891 million, largely off the back of Rip Curl’s stellar performance and growth in North American shoe brand Oboz.
The National Bureau of Economic Research warns that the recovery may be L-shaped , which would be terrible because it means we’ll be in a severe recession for a very long time and may never fully return to the sustained growth we’ve become accustomed to. . Right now consumers aren’t feeling too maxed out.
Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them.
Masks, pop-up tents on outdoor sidewalks, extra space between fellow diners and touchless service quickly became the norm for food service. Trends show shoppers are generally ready to return to in-person experiences — in stores, restaurants and beyond. Pandemic-era dining ushered in new elements of a night out.
After a difficult start to the year, outdoor group Kathmandu ended FY21 with relatively strong sales growth of 15.1 A recent rebrand, however, has delivered some return to form according to the group. per cent, bringing in $891 million, largely off the back of Rip Curl’s stellar performance and growth in North American shoe brand Oboz.
The retailer managed digital growth despite direct-to-consumer penetration falling to 41.2% The company’s retail revenue rose 52% , with strong in-store sales offsetting an 18% decline in digital sales as shoppers returned to brick-and-mortar. Lululemon posted an extremely strong quarter, led by a 61% net revenue increase to $1.5
In the latest edition of her Retail Untangled podcast series, Inside Retail’ s Amie Larter talked to Taeressa Fawthrop, chief consumer officer at Team Global Express, a specialist in tailored logistics solutions for online retailers throughout Australia and New Zealand. Transparency is key,” says Fawthrop.
The days of a traditional shopping mall trip have changed — not only because of the pandemic, but as consumers have started to prefer the convenience of ecommerce. According to Coveo’s Relevance Report , 90% of consumers expect online shopping experiences to be equal to or better than an in-store, analog experience.
Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.
Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. ons to consumers already sharing, discovering and shopping for products on their platforms.
Late last year brought a symbolic event in the athletic footwear business in China: it was the return of the Shanghai Marathon, scratched in 2021, which attracted a record 18,000 runners and was won, both in the men’s and women’s divisions, by Chinese athletes. After more than 30 years in business, that prospect may be dimming.
Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. Now that this trend is finally reaching the U.S.,
This time the focus will be squarely on food products, extending the company’s inventory within specialty categories and niche offerings that don’t necessarily have the consumer base to justify being carried in stores, according to Krdzalic. You have to think like a consumer.
For example, a sporting goods retailer can use their RMN to target outdoor enthusiasts on travel blogs and adventure websites with ads for hiking gear and camping equipment. By exploring new ad formats and placements on different platforms, retailers can diversify their media mix and reach new audiences.
Swiss performance sportswear brand On has opened a global flagship store in New York’s NoHo neighborhood — its first standalone brick-and-mortar store — boasting a design-centric and technologically driven approach to the in-store consumer experience. with an option to return them back to the store or purchase from there.
Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. These gave Kerrits the advanced analytics and segmentation tools she needed to react to the volatile market forces and shifting consumer sentiments that shaped the year.
Retailers can take a similar approach and think beyond just getting a consumer in the store to purchase a product. It’s not enough to just meet consumer needs today; retailers need to be able to anticipate the next thing customers will want or need, and when, and analytics can help provide the answers.
Online sales, favoured during lockdowns, might have been expected to decrease as life returned to normal, however, the research showed the trend endured, accounting for 3 per cent of total sales in 2019 to 6 per cent in 2021. At the same time, this type of initiative fits post-Covid consumer craving for live interaction.
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