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How IoT is Transforming Digital Signage in Retail

Retail TouchPoints

For example, sensors tracking foot traffic and in-store behavior can influence the content shown on digital displays, delivering highly relevant messages to consumers. If a particular section of the store sees more traffic, a digital display could promote items from that section, creating a tailored shopping experience.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores. That information can be used to inform our seasonal assortments; the consumer psychology starts to really come into play.

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How Technology is Supporting the Era of ‘Value’ and ‘Values’

Retail TouchPoints

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” But consumers aren’t just buying items online and having them shipped to the house.

Consumer 278
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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

The store presents an almost unrivaled opportunity to reach large numbers of consumers who are in the act of shopping and therefore receptive to messaging about products and offers. Is it right for retail media advertisers? What’s more, point-of-sale data can provide general evidence about the sales impact of those efforts.

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NRF: Holiday sales grew 5.3% to $936.3 billion

Mass Relators

Consumers shopped in record numbers and retailers delivered positive holiday experiences to inflation-wary consumers, offering great products at more promotional price levels to fit their stretched budgets. The bottom line is that consumers are still engaged and shopping despite everything happening around them.”

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Liverpool ONE Hits the High Note with £19.9M Boost from Eurovision Spectacle

365 Retail

The influx of visitors had an unequivocal impact on sales, with CACI, the consumer and location intelligence specialist, calculating an additional £19.9m of consumer spend in Liverpool ONE as a direct consequence of Eurovision. Footfall for the entire Eurovision period (May 5 to May 14) was up 17.3%

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Liverpool ONE’s performance hits the high notes with £19.9m boost thanks to Eurovison

A1 Retail

The influx of visitors had an unequivocal impact on sales, with CACI, the consumer and location intelligence specialist, calculating an additional £19.9m of consumer spend in Liverpool ONE as a direct consequence of Eurovision. Footfall for the entire Eurovision period (5th May to 14th May) was up 17.3