Consumer Management Outdoor Social Commerce 
Retail TouchPoints
SEPTEMBER 16, 2021
Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97
Inside Retail
JANUARY 19, 2023
Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”
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Retail TouchPoints
MAY 14, 2024
Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. Skechers Roblox Store Banks 3.4
Retail TouchPoints
JULY 21, 2023
A recent Retail TouchPoints special report dug into these stages and supporting technology use cases, which include: Discovery and Inspiration During the discovery phase, consumers want to be inspired. Users could start their search with a query like, “‘I’m looking for a dress for a Saturday afternoon outdoor wedding.’
Inside Retail
JUNE 29, 2022
Understanding the Chinese consumer. Despite the multiple challenges over the last two and a half years, Carmen Chiu, regional managing director, Asia Pacific at Fortnum & Mason, is confident that the brand has built a solid foundation and engagement strategy with the domestic customer through its retail and hospitality businesses.
Retail TouchPoints
JULY 20, 2023
Getting to Know You: A New Era of Individualized Communication Until now, it’s simply not been possible for retail marketers to get to know each of their consumers personally. Consider the degree of diversity among the consumers who buy Nike sneakers or cans of Campbell Soup. For example, say you sell gear for hiking enthusiasts.
Retail TouchPoints
MAY 8, 2023
One big thing we’re seeing is the rise of conversational commerce, with interactions that are completely within a conversational interface. In general the [consumer’s] expectation is that you’re up to snuff security-wise, and the value that’s being provided is so high that it creates a virtuous cycle.
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