Retail TouchPoints

NOVEMBER 2, 2022

“Giving merchants access to Snapchat’s unique audience of 363 million daily active users opens up incredible opportunities for them to tap into a younger generation of influencers that master impacting a consumer’s purchasing decision,” said Sharon Gee, VP of Revenue Growth and General Manager of Omnichannel at BigCommerce in a statement.

Social Commerce 259

Social Commerce Returns Shopping Marketing 259

Star Miconics

MAY 2, 2024

In the latest episode of the Rising Stars Podcast, titled “Kate’s Quick Take: The Power of Social Commerce,” host Kate Orara explores the growing world of social commerce. This solo episode highlights the pivotal role of social media platforms like Instagram and Facebook as emerging retail powerhouses.

Social Commerce 52

Social Commerce Point of Sale Customer Experience Management 52

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Independent Retailer

FEBRUARY 15, 2022

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

Social Commerce 83

Social Commerce Payment Services Marketing Fulfillment 83

Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. In-feed ads are where the real shopping action happens.

Social Commerce 306

Social Commerce Shopping Advertising Marketing 306

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Commerce 294

Social Commerce Beauty and Health Advertising Merchant Services 294

Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals.

Retail Trends 273

Retail Trends Social Commerce ATS Consumer 273

Retail TouchPoints

OCTOBER 21, 2021

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly.

Merchant Services 262

Merchant Services Payment Services Social Commerce Consumer 262

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 306

Social Commerce Payment Services Checkout Shopping 306

Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.

Consumer 147

Consumer Checkout Social Commerce Shipping 147

Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

Consumer 200

Consumer Social Commerce Shopping Returns 200

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

Merchant Services 262

Merchant Services Social Commerce Checkout Payment Services 262

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 272

Marketing Consumer Checkout Customer Experience 272

Inside Retail

NOVEMBER 27, 2022

Today’s consumers demand omnichannel shopping, lightning-fast website performance, Google-like search options and meaningful brand experiences. In a nutshell, the stable, slow-moving era of desktop-only e-commerce is gone. Imagine a scenario of adding modern touchpoints to commerce journeys, such as social commerce apps.

Social Commerce 246

Social Commerce Shopping Management Consumer 246

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X

Social Commerce 235

Social Commerce Advertising Marketing Consumer 235

Retail TouchPoints

JULY 22, 2021

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give the visual social network a leg up from competitors, which have all been attempting to expand and optimize their social commerce offerings.

Social Commerce 264

Social Commerce Apparel Consumer Shopping 264

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. But it’s not just about listening; it’s about action.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 315

Customer Experience Social Commerce Advertising Shopping 315

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 257

Consumer Merchant Services Payment Services Advertising 257

Retail TouchPoints

AUGUST 10, 2021

retailX also will go Inside the Mind of the Values-Driven Consumer in a session featuring Danny Alexander, Co-founder of Who Gives A Crap , and Lindsay McCormick, CEO of Bite. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Rethinking the Brick-and-Mortar Store.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

Merchant Services 264

Merchant Services Payment Services Social Commerce Returns 264

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers.

Fulfillment 261

Fulfillment Social Commerce Customer Retention Consumer 261

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Indeed, some are looking for opportunities to socialise during e-commerce experiences.

Consumer 130

Consumer Shopping Outdoor Fashion 130

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 307

Jewelry Social Commerce Apparel Advertising 307

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Sustainable and Ethical Practices: As environmental awareness continues to grow, consumers are placing increased importance on sustainability and ethical practices.

Retail Trends 99

Retail Trends Payment Services Social Commerce Supply Chain Management 99

Retail TouchPoints

JULY 22, 2022

Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.

Social Commerce 305

Social Commerce Inventory Management Fulfillment Shipping 305

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 284

Marketing Social Commerce Consumer Management 284

Inside Retail

APRIL 4, 2024

According to Aussie-born global fintech Airwallex – which last month launched its State of Cross-border eCommerce: Key Trends of 2024 Report – a whopping 54 per cent of global consumers are expected to increase their international online spending over the next six to 12 months. trillion by 2030.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees. Since we saw store visits rise back up last year though, I’d expect even higher foot traffic, comparatively, this year.

Social Commerce 297

Social Commerce Checkout Consumer Point of Sale 297

Retail TouchPoints

OCTOBER 4, 2022

The transaction aims to create a global player in online fashion recommerce by combining Poshmark’s discovery-based social shopping platform and engaged community with Naver’s technological prowess in creating ecommerce experiences. subsidiary of Naver and will continue to be led by Chandra and its current management team.

Social Commerce 248

Social Commerce Fashion Boutique Shopping 248

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Consumers like to feel connected to the brands they support. They want to hear from the brand and understand their values, which social platforms help facilitate.

Fulfillment 273

Fulfillment Social Commerce Management Shopping 273

Retail Minded

APRIL 7, 2022

For the past decade or so, many brands have been faced with the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of an increasingly digital savvy, growing millennial audience – generally accepted as the first internet-fixated generation. A WINDOW INTO THE FUTURE.

Consumer 98

Consumer Social Commerce Point of Sale Shopping 98

Retail TouchPoints

FEBRUARY 23, 2022

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. Expect the need for a crypto manager. Today, no matter the size of your business, you need a social media expert driving your digital growth.

Payment Services 329

Payment Services Checkout Telecommunications Social Commerce 329

Retail TouchPoints

MAY 24, 2022

Other times we struggle because the consumer behaviors required to accelerate adoption are so opposite of what’s ingrained that there will be minimal ROI for the daring retailers who attempt to be first movers. However, the metaverse isn’t something to be feared. It’s actually a compilation use case of “older” technology that already exists.

Social Commerce 298

Social Commerce Consumer Shopping ATS 298

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. How to Take Consumer Engagement and LTV to New Levels.

Consumer 141

Consumer Payment Services Fulfillment Advertising 141