Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

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Social Commerce Customer Retention Marketing Consumer 238

Retail TouchPoints

NOVEMBER 2, 2022

“Giving merchants access to Snapchat’s unique audience of 363 million daily active users opens up incredible opportunities for them to tap into a younger generation of influencers that master impacting a consumer’s purchasing decision,” said Sharon Gee, VP of Revenue Growth and General Manager of Omnichannel at BigCommerce in a statement.

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Social Commerce Returns Shopping Marketing 249

Star Miconics

MAY 2, 2024

In the latest episode of the Rising Stars Podcast, titled “Kate’s Quick Take: The Power of Social Commerce,” host Kate Orara explores the growing world of social commerce. This solo episode highlights the pivotal role of social media platforms like Instagram and Facebook as emerging retail powerhouses.

Social Commerce 52

Social Commerce Point of Sale Customer Experience Management 52

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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Social Commerce Merchant Services Shopping Consumer 59

Independent Retailer

FEBRUARY 15, 2022

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

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Social Commerce Payment Services Marketing Fulfillment 83

Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers.

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Social Commerce Shopping Advertising Marketing 298

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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Social Commerce Inventory Management Customer Experience Payment Services 227

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Commerce Beauty and Health Advertising Merchant Services 284

LS Retail

DECEMBER 6, 2021

What you need to know about social commerce. How to practice self-care and manage the holiday blues. Why ecommerce is so important to Indonesia's small businesses. Quote of the week: "Let us love winter, for it is the spring of genius." – Pietro Aretino The 10 best podcasts in 2021, according to The New York Times.

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Social Commerce Returns Management 66

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 297

Social Commerce Payment Services Checkout Shopping 297

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

APRIL 21, 2022

Managing Marketplace Mania Whether you’re looking to sell on increasingly popular marketplaces or you’re a retailer looking to establish (or expand) your own, #RICE2022 has multiple workshops and sessions to guide you, including: Maximize Marketplace Revenue: Listings, Operations, Strategy and Optimization. View the full #RICE22 agenda here.

Retail Trends 267

Retail Trends Social Commerce ATS Consumer 267

Retail TouchPoints

OCTOBER 21, 2021

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly.

Merchant Services 251

Merchant Services Payment Services Social Commerce Consumer 251

Inside Retail

NOVEMBER 27, 2022

Imagine a scenario of adding modern touchpoints to commerce journeys, such as social commerce apps. However, there’s a problem: how to implement it in your monolithic commerce system? Manage multiple catalogues across brands and traffic. Flip e-commerce on its head to innovate more. Think anew with Mach.

Social Commerce 246

Social Commerce Shopping Management Consumer 246

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 And now more than ever, the experiences they crave are found within augmented reality.

Customer Experience 312

Customer Experience Social Commerce Advertising Shopping 312

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company. Superior order management capabilities are at the center of today’s and tomorrow’s commerce solutions.”. “We

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Social Commerce Inventory Management Boutique Shipping 264

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 258

Merchant Services Social Commerce Checkout Payment Services 258

Retail TouchPoints

JULY 22, 2021

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give the visual social network a leg up from competitors, which have all been attempting to expand and optimize their social commerce offerings.

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Social Commerce Apparel Consumer Shopping 264

Retail TouchPoints

JULY 22, 2022

Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.

Social Commerce 303

Social Commerce Inventory Management Fulfillment Shipping 303

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely.

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Social Commerce Advertising Marketing Consumer 224

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 302

Jewelry Social Commerce Apparel Advertising 302

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 279

Marketing Social Commerce Consumer Management 279

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. That feature was an expansion of the Shop Module, which allows merchants to showcase up to five products directly on their profile.

Merchant Services 266

Merchant Services Payment Services Social Commerce Shopping 266

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

APRIL 27, 2023

via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. in November 2022 ), Meta is clearly focused on honing its social commerce strategy to maintain its lead in the space. The change will first be tested in the U.S.,

Merchant Services 293

Merchant Services Shopping Checkout Social Commerce 293

Retail TouchPoints

AUGUST 10, 2021

Practical advice for managing the growth of direct-to-consumer (DTC) and participation in marketplaces will be covered in several sessions, including Building a DTC Brand for Today’s Modern Retail Environment and Building a Made-to-Measure Online Retail Marketplace. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

OCTOBER 4, 2022

Our industry continues to evolve at a rapid pace, and we are excited to continue to lead the future of shopping by providing our community with an unparalleled experience that is simple, social, fun and sustainable.”. subsidiary of Naver and will continue to be led by Chandra and its current management team.

Social Commerce 237

Social Commerce Fashion Boutique Shopping 237

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 252

Fulfillment Social Commerce Customer Retention Consumer 252

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

Whether it’s click-and-collect options, in-store digital experiences, or social commerce, brands are finding innovative ways to connect with consumers across various touchpoints. Social Commerce: Social commerce surges as retailers tap into direct selling through platforms like Instagram and TikTok.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98

Retail TouchPoints

FEBRUARY 23, 2022

Expect the need for a crypto manager. 10 years ago, not many business owners expected to have to manage their social media profiles, yet here we are. Today, no matter the size of your business, you need a social media expert driving your digital growth. The same applies to the futuristic role of a Crypto Manager.

Payment Services 318

Payment Services Checkout Telecommunications Social Commerce 318

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 244

Shopping Social Commerce Merchant Services Fashion 244

Retail TouchPoints

APRIL 18, 2023

4 Densu Social Commerce Study, 2022 5 Google/TalkShoppe, Social Commerce and Video Shopping Study, n= 2000 video viewers 18-64 (US), fielded from 7/25/22-8/3/22. Competitive set includes video (linear TV and ad supported streaming services) and social media platforms (Instagram, Facebook, TikTok). Oct 6-10, 2022.

Merchant Services 253

Merchant Services Payment Services Social Commerce Returns 253

Retail TouchPoints

JULY 22, 2022

Alison Stiefel, General Manager of ShopStyle. ShopStyle is all about curating an inspirational shopping experience that helps people discover their personal style,” said Alison Stiefel, General Manager of ShopStyle. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

Fashion 289

Fashion Social Commerce Shopping Advertising 289

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Social Commerce Shopping Fashion Consumer 277

Retail TouchPoints

JUNE 3, 2022

Enter social commerce. What is Social Commerce? According to Accenture , social commerce is “the integration of social experiences and ecommerce transactions in a single path to purchase, enabled by a single platform.” The Explosion of Social Commerce. In the U.S.,

Social Commerce 265

Social Commerce Accounting Consumer Customer Experience 265

Retail TouchPoints

JANUARY 11, 2023

This follow-up strategy is important for brands investing in livestream shopping or social commerce because they should be connecting with those customers now that visited them for the first time pre-holiday. This is especially helpful to mitigate excess inventory and stockpiles of items customers aren’t purchasing.

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Fulfillment Social Commerce Management Shopping 267