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Shopify brings social commerce to Pinterest Australia

Inside Retail

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. million merchants using Shopify can tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity.

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

The payments provider has worked to stay at the cutting edge of relevant trends, including the buy now, pay later (BNPL) services that are currently experiencing massive growth and are expected to surge during the holidays. Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We

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How can your business leverage the incoming surge in cross-border spending?

Inside Retail

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Currently, international revenue from Australian merchants amounts to roughly AD$18 billion, making up 29 per cent of transactions from the industry. trillion by 2030.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.