Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Commerce 267

Social Commerce Beauty and Health Advertising Merchant Services 267

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. “The billion views and counting.

Social Commerce 282

Social Commerce Shopping Advertising Marketing 282

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MAY 28, 2024

But the latest threat comes in the form of social media, with 40% of younger consumers launching their information queries on platforms like Instagram and TikTok instead of Google, according to Google’s own data. Back when Amazon was the biggest threat, Google tackled the problem by putting its energy into the shopping experience.

Merchant Services 247

Merchant Services Advertising Consumer Marketing 247

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Last year, Aussie online shoppers lost more money than ever to scams, including various ‘trojan horse’ methods that imitate e-commerce retailers.

Payment Services 266

Payment Services Advertising Shopping Consumer 266

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 248

Merchant Services Social Commerce Checkout Payment Services 248

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X See how the funnel circled back to the top?

Social Commerce 209

Social Commerce Advertising Marketing Consumer 209

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 209

Advertising Planning Shopping Marketing 209

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 303

Customer Experience Social Commerce Advertising Shopping 303

365 Retail

FEBRUARY 14, 2022

Lightspeed Commerce Inc. has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce,” said Lightspeed eCommerce GM Ruslan Fazlyev.

Advertising 64

Advertising Social Commerce Promotions Consumer 64

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 290

Jewelry Social Commerce Apparel Advertising 290

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 237

Consumer Merchant Services Payment Services Advertising 237

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”

Merchant Services 234

Merchant Services Advertising Management Shopping 234

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers.

Fulfillment 235

Fulfillment Social Commerce Customer Retention Consumer 235

Retail TouchPoints

SEPTEMBER 28, 2023

Who’s Searching for What, Where Source: eMarketer/Insider Intelligence There’s no denying that Amazon has become the starting point for many consumers — a Jungle Scout poll from Q2 2023 found that when asked generally about where they start shopping online, Amazon is the clear winner among U.S. consumers, with 57% starting there.

Advertising 224

Advertising Consumer Beauty and Health Shopping 224

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. There is built-up excess savings — estimates vary in the $1.5 to $2 trillion range — and that has been fueling consumption.

Home Furnishings 261

Home Furnishings Advertising Consumer Customer Experience 261

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Advertising 266

Advertising Accounting Marketing Promotions 266

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour.

Consumer 136

Consumer Payment Services Fulfillment Advertising 136

365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. What does TikTok’s luxury resale gambit signal about the evolving face of e-commerce?

Social Commerce 52

Social Commerce Fashion Fast Fashion Consumer 52

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Consumer 257

Consumer Customer Experience Apparel Advertising 257

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. It’s another vehicle for them to learn about brands and search for product information.” million impressions. million impressions.

Advertising 217

Advertising Promotions Consumer Returns 217

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 235

Merchant Services Finance Advertising Marketing 235

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. In an industry that’s already heavily saturated, hundreds of emerging digital channels have made it increasingly difficult to stand out, writes Simon Kelly, solutions manager, Apac at ChannelAdvisor. Sell where consumers shop.

Social Commerce 130

Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

JULY 22, 2022

Alison Stiefel, General Manager of ShopStyle. ShopStyle is all about curating an inspirational shopping experience that helps people discover their personal style,” said Alison Stiefel, General Manager of ShopStyle. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

Fashion 284

Fashion Social Commerce Shopping Advertising 284

Inside Retail

MAY 7, 2023

Living in Bangladesh, Egypt, Ethiopia, India , Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36 per cent of the aforementioned countries’ populations. He went on to say that creating consumer awareness about a product or service can be challenging.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. Operations: Integrated product, inventory and order management data improves back-end transparency and efficiency.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. TikTok is increasingly leaning into community engagement and commerce as it continues to gain favor among consumers and brands alike in the U.S.

Marketing 212

Marketing Advertising Customer Experience Planning 212

Retail TouchPoints

JANUARY 10, 2023

Among them were unpredictable shipment of supplies and waning consumer demand that left many with excess inventory. A lot of sellers will start out selling on a single ecommerce marketplace, but then find as time passes that this marketplace gets more saturated — and more expensive to advertise on — making it harder to sell.

Payment Services 231

Payment Services Drop-Shipping Fulfillment Shipping 231

RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

Retail Media Networks Retail media networks are a form of advertising that enables retailers to monetize their first-hand data to better serve customers with more relevant offers when shopping in digital and physical stores and via email/SMS. Brands typically need more data to deliver personalized messages to consumers at scale.

Retail Trends 94

Retail Trends Social Commerce Shipping Consumer 94

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Amazon’s definition covers the advertising function, but not the other pieces. Maybe you use project management or agile working tools, those are on the list, too.

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

365 Retail

MARCH 1, 2022

Brands to prioritise growth of sales on multiple online marketplaces: As brands look at ways to reach new audiences and increase sales, the use of online marketplaces will continue to grow and their popularity among consumers will see an uptick throughout the year. Brands will embrace social commerce by using social to test and learn.

Social Commerce 111

Social Commerce Drop-Shipping Fulfillment Shopping 111

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 246

Merchant Services Advertising Apparel Planning 246

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 237

Merchant Services Checkout ATS Fulfillment 237

Retail TouchPoints

DECEMBER 2, 2022

Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. Social media also has become an integral part of the business, especially because Economy Candy doesn’t pay for any advertising. “We’ve From Pushcart to Multi-Generation Local Business.

Social Commerce 256

Social Commerce Clienteling Location Shopping 256

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 152

Beauty and Health Accounting Social Commerce Advertising 152