Retail TouchPoints
SEPTEMBER 16, 2021
Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97
Retail TouchPoints
MAY 14, 2024
Nothing Runs Like a John Deere…Except Maybe John Deere Skechers Image courtesy Skechers Back in the physical world, Skechers has teamed up with John Deere for a co-branded collection designed for agricultural professionals, construction workers and outdoor enthusiasts.
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Inside Retail
JUNE 29, 2022
Despite the multiple challenges over the last two and a half years, Carmen Chiu, regional managing director, Asia Pacific at Fortnum & Mason, is confident that the brand has built a solid foundation and engagement strategy with the domestic customer through its retail and hospitality businesses. “As The data behind this is very powerful.
Retail TouchPoints
JULY 21, 2023
Users could start their search with a query like, “‘I’m looking for a dress for a Saturday afternoon outdoor wedding.’ As generative AI makes “conversational discovery paths a reality,” Eschliman sees the potential for the consumer-directed search process to become more dynamic.
Retail TouchPoints
JULY 20, 2023
Maybe they both like the great outdoors, but the words you use to appeal to each should be different — while staying true to your brand values. For example, say you sell gear for hiking enthusiasts. It doesn’t make sense to market to your 65-year-old customer with the same words as to a 25-year-old.
Inside Retail
JANUARY 19, 2023
While recent shifts have been driven by management of the pandemic – from isolation to suppression, then immunisation – consumer behaviour is now being impacted by the twin effects of ‘Covid-19 normality’ and rampant inflation. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”
Retail TouchPoints
MAY 8, 2023
RTP: What impact can the latest iterations of AI play in managing customer engagement during volatile times like now? Affronti: At Salesforce we’ve been using AI to support digital merchants, especially via Commerce Cloud, for over a decade. For example, say the customer’s use case is “I want to go camping.”
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