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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

While recent shifts have been driven by management of the pandemic – from isolation to suppression, then immunisation – consumer behaviour is now being impacted by the twin effects of ‘Covid-19 normality’ and rampant inflation. Indeed, some are looking for opportunities to socialise during e-commerce experiences.

Consumer 130
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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

The Skechers shop in Roblox is designed to build community and engage young consumers, and it appears to be working: In the first five weeks, the Roblox virtual store has seen 3.4 Skechers Roblox Store Banks 3.4 million visits, 4 million virtual try-ons and generated nearly 45 million impressions.

Outdoor 210
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3 Technologies That Are Transforming the Ecommerce Experience

Retail TouchPoints

“As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end. But some brands, like Rainbow Shops , Princess Polly and Too Faced Cosmetics are investing in technology to augment every stage of the online shopping journey.

Returns 218
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Fortnum & Mason exec discusses APAC expansion and digital plans

Inside Retail

Back in 2019, Fortnum & Mason opened in Hong Kong its first fully-owned and operated shop and restaurant in Asia, as a gateway to strengthen customer connections across the region. The amount of data collection and analytics can be quite staggering to manage. The data behind this is very powerful.

Planning 130
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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S. RTP: What impact can the latest iterations of AI play in managing customer engagement during volatile times like now? For example, say the customer’s use case is “I want to go camping.”

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle. A survey by Accenture found that 75% of consumers say they’ll do at least some of their holiday shopping online, up from 65% in 2019, while 43% plan to shop online exclusively.

Shipping 246