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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events

Retail TouchPoints

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

Developed in response to research finding that just two hours a week in green spaces can boost mental wellbeing, the campaign highlighted the emotional and mental impact of outdoor activities, or wilderness-for-wellness adventures. Indeed, some are looking for opportunities to socialise during e-commerce experiences.

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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

The Skechers shop in Roblox is designed to build community and engage young consumers, and it appears to be working: In the first five weeks, the Roblox virtual store has seen 3.4 Skechers Roblox Store Banks 3.4 million visits, 4 million virtual try-ons and generated nearly 45 million impressions.

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Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Retail TouchPoints

The new Snapchat Lens was developed by CGTrader and featured Fatboy’s latest line of outdoor furniture. The catalog-powered shopping Lens let Snapchatters “try out” furniture in their own settings and share those AR-enhanced pictures and videos with friends on the social platform.

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3 Technologies That Are Transforming the Ecommerce Experience

Retail TouchPoints

“As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end. But some brands, like Rainbow Shops , Princess Polly and Too Faced Cosmetics are investing in technology to augment every stage of the online shopping journey.

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The Range partners with Ideal World to launch livestream with shoppable content

365 Retail

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. It’s an exciting development for us.”. This gives TV the edge.

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