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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

Outdoor 295
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SPARC Group Hires Outdoor Retail Veteran as Eddie Bauer CEO

Retail TouchPoints

SPARC Group , the retail venture owned by Simon Property Group and Authentic Brands Group (ABG), has hired outdoor industry veteran Tim Bantle to lead Eddie Bauer as CEO. During a career that has spanned more than 20 years , Bantle has worked with a number of outdoor companies in leadership roles.

Outdoor 261
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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

Outdoor 298
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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

Academy Sports + Outdoors will extend its use of Revionics’ pricing intelligence software. Pricing is core to this merchandising strategy—and Revionics’ Base Price solution empowers the retailer to offer prices that present the most value to local communities.

Outdoor 163
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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability. The solution also includes a proprietary value-tracking capability.

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Sports Direct Launches New Flagship Store in Cardiff with Introduction of Outdoor Category

365 Retail

Sports Direct has inaugurated its fourth flagship store in Cardiff, Wales, marking a significant expansion into the Outdoor category. This move caters to a growing demographic of young outdoor enthusiasts and established communities keen on exploring the outdoors. Occupying 60,000 sq.

Outdoor 62
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Herno Manages Line Expansions with Fashion-Specific PLM

Retail TouchPoints

Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Fashion 248