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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”.

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Why retail needs a whole new strategy to target Gen Z

Inside Retail

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts.

Outdoor 264
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

With byAmazon groceries, consumers can expect more wow in their weekly shop. There is also a two-week London-wide digital outdoor and digital display campaign. The campaign introduces the brand line ‘Food too, who knew?’ The byAmazon range includes fresh food, store cupboard essentials, and delicious meals for lunch and dinner.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape. Outdoor Voices’ issues reflect longer-term problems than the coronavirus.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. retail scene. A lot of online sellers will put all their eggs in the Amazon basket, and Amazon can be finicky.

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