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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. Going global.

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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Together, Rainier Display and OAI offer a full suite of services including design, print, dimensional fabrication (wood and metal), project management and installation – nationwide.

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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

There is also a two-week London-wide digital outdoor and digital display campaign. The campaign launches with a media take-over of Angel tube station in London – a two-minute walk from one of its flagship Amazon Fresh stores. This includes cross-track advert platform domination, as well as bespoke tunnel-wraps and escalator panel take-overs.

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Kathmandu unveils global rebrand ahead of overseas expansion

Inside Retail

New Zealand outdoor and lifestyle retailer Kathmandu has taken the wraps off its major global rebrand today, shifting its focus to become more accessible, inclusive and fun, as it prepares for international expansion into Europe. Instead, the sector is now about wellness and encouraging people from all walks of life to enjoy the outdoors.

Outdoor 246
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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts. Outdoor Shopping Centers Should Make the Streets Feel Alive. They are also using the space for transitional or pop-up events for retailing and or fitness.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year.

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