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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

There is also a two-week London-wide digital outdoor and digital display campaign. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. Media planning and buying is by Rufus.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Promote a hive mind toward imaging. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!)

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Besides rewards programs, traffic-hungry retailers are using fun social media surveys, email promotions/newsletters and in-store kiosks to get their customers to share more of who they are and what they want from their retail experience. Think about how best to manage engagement and monitor to make certain you’re providing value.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. All consumers have to do is search for their desired product or service, and they’ll be able to see a listing that’s relevant to their query.

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The use of AV technology in the retail sector and how it can be utilised during the festive season

365 Retail

In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey. Henrik Hansen, Business Development Manager at Samsung. For instance, high brightness window screens are an essential way to draw shoppers’ attention and raise footfall.