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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

Academy Sports + Outdoors will extend its use of Revionics’ pricing intelligence software. Revionics LLC, an Aptos Company, provides enterprise retailers with science-based solutions for pricing, promotions and markdowns.

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Kathmandu’s BioDown jacket boosts outdoor wear brand’s sustainability cred

Inside Retail

Outdoor fashion brand Kathmandu is taking a significant step on its sustainability path by launching a new innovation – a biodegradable jacket made from a material it calls BioDown. The post Kathmandu’s BioDown jacket boosts outdoor wear brand’s sustainability cred appeared first on Inside Retail.

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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. Open spaces such as parks, gardens, and outdoor events often have a critical need for people counters – a need that is every bit as crucial as that of indoor retailers, if not more so.

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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. Open spaces such as parks, gardens, and outdoor events often have a critical need for people counters – a need that is every bit as crucial as that of indoor retailers, if not more so.

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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

There is also a two-week London-wide digital outdoor and digital display campaign. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. Media planning and buying is by Rufus.

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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are showcasing the success of their recycling efforts, while others including Poshmark and Joor promote the inherent sustainability of their platforms in partnership with eco-friendly brands such as Rothy’s and Marine Serre.

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