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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD. Our biggest challenge over the past year has been adapting our floorset process digitally,” said Paul Rupert, Visual Merchandising Manager for Elevated Retail at Vans in an interview with Retail TouchPoints.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

looked for a partner when it opened its first physical location in May. We’ve always wanted to test out a retail location. Two Data Sets Together Determine the Perfect Store Location Leap worked with Collars & Co. The location was in a city where Collars & Co.

Location 196
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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 259
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How Estée Lauder is Making Store Design Sustainable

Retail TouchPoints

At the core of the store design program is a framework to assess retail stores and to inform the design of ELC visual merchandising, based on sustainability-related areas including waste reduction, water and energy conservation and responsible material sourcing. Iannuzzi: We have several vehicles and champions for this work.

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Is the Container Store Trying to be the Next Bed Bath & Beyond?

Retail TouchPoints

Seeking to support expansion into what it terms “strategic growth categories,” The Container Store has launched its “Uncontained” campaign, focusing on direct-to-consumer (DTC) products in categories including dining, entertaining, home décor and textiles.