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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

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Treat, no Trick: NRF Forecasts Halloween Spending will Hit Record $12.2 Billion

Retail TouchPoints

In a return to pre-pandemic behaviors, more consumers plan to throw or attend a party ( 32% ) or to take their children trick-or-treating ( 28% ) this year, although the top celebratory activities for consumers will be handing out candy ( 68% ), decorating their home or yard ( 53% ) and dressing in costume ( 50% ). set in 2021.

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Analysis: The rise of the purposeful consumer

Inside Retail

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

Shein’s low prices — US$5 t-shirts and US$10 sweaters — also draw shoppers who might have otherwise shopped at clothing discount stores. One 2022 study found Shein typically receives orders within five to seven days and can then send the products directly to consumers via air freight.

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Ross Stores Plans to Add 100 Brick-and-Mortar Locations by January 2023

Retail TouchPoints

Ross Stores is already nearly one-third of the way toward its goal of opening approximately 100 new stores in fiscal 2022. In February and March 2022, the discount retailer opened 22 Ross Dress for Less locations and eight dd’s DISCOUNTS stores in 15 states and Guam.

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NRF: More consumers seeking bargains this Easter

Mass Relators

Consumers are eager to return to their pre-pandemic holiday traditions, particularly as it relates to purchasing food and gifts for in-person celebrations this Easter,” NRF President and CEO Matthew Shay said. Friends and family want to be together, and consumers are willing to spend money to make these events memorable.”.

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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.