article thumbnail

Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

article thumbnail

How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Give Back-to-School Shoppers Alternative Payment Options.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. “And

Marketing 279
article thumbnail

10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketing spend. Customer Retention Rate Definition The customer retention rate is the percentage of customers you retain over a given time period.