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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 278
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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

CLV represents the ultimate value of your marketing and retention strategies. Customer Acquisition Cost (CAC) Definition Customer acquisition cost (CAC) is the total cost involved in acquiring a new customer. High retention means customers repeatedly purchase from you vs. competitors.