Remove Consumer Remove Customer Retention Remove Marketing Spend Remove Shipping
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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Give Back-to-School Shoppers Alternative Payment Options.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC). Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketing spend. High retention means customers repeatedly purchase from you vs. competitors.