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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344
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Multi-Enterprise Platforms Fully Leverage 3D Design Software

Retail TouchPoints

3D design software has revolutionized product development for fashion and apparel brands and retailers. Some companies have been able to shorten their apparel calendars by more than two months with this software. But maximizing returns from 3D design software requires wide buy-in from an organization.

Apparel 263
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing. Key Takeaways.

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Agility and reliable data are giving brands an edge in the race to market

Inside Retail

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

Marketing 130
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Urban Outfitters Parent to Deploy Next-Gen Merchandise Planning Solution

Retail TouchPoints

URBN , the parent company of retailers including Urban Outfitters , Anthropologie and Free People , is partnering with enterprise AI software platform provider o9 Solutions to power its digital transformation journey with a next-generation merchandise planning solution.

Planning 214
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Overcoming Labor Shortages in Logistics with Robotics and Automation to Deliver on Market Expectations

Retail TouchPoints

The demand for robotics and automation across retail logistics is pushed further by the ever-growing global fashion and ecommerce market value. Luckily, industrial robots and collaborative robots (cobots) are now more intuitive, agile and flexible in their workings. By 2025, the value is said to reach well over $1.2

Marketing 278
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How to Never Put a Foot Wrong in Retail Media

Retail TouchPoints

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Collaboration with advertisers is important in order to forge mutually beneficial partnerships.