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Closing the Checkout Gap: Boosting Revenue and Customer Loyalty

Retail TouchPoints

But one area continues to underperform: checkout. The checkout experience often creates unnecessary friction. When Checkout Breaks, the Entire Experience Suffers Today’s shopper moves fluidly across channels. Third, leading retailers use AI to simplify the checkout process. The cart is empty.

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How Retailers can Reduce Tax Complexities and Make the Nice List this Holiday Season

Retail TouchPoints

Loyalty Programs Its not uncommon for brands to roll out loyalty programs to frequent customers, offering exclusive early access to sales, rewards for purchases or deals on shipping. Additionally, the checkout process must remain consistent whether consumers are shopping in-store, online or using the retailers app.

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How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Retail TouchPoints

In addition to the table stakes fulfillment offerings — buy online/pick up in-store and buy online/ship from store — the Vitamin Shoppe has built an expansive ecosystem of “on-demand delivery” partners and has become known for its clienteling-based sales model, driven by its “health enthusiasts.”

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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

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Next Phase of Wish Turnaround to Focus on Reducing Shipping Costs

Retail TouchPoints

As discount shopping app Wish continues its comeback effort , parent company ContextLogic outlined its plans for 2023 at a summit for its merchants — including a major overhaul of the platform’s shipment pricing structure in order to bring down shipping costs for customers.

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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Technical gaps, such as a misfiring promotion or a vanished cart, can quietly turn a ready-to-buy customer into a lost one. Three Disruptors that Break Checkout Without Warning Behind every unexpected drop-off is a gap between what the customer expects and what the system delivers. It’s not always customers who abandon carts.

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David’s Bridal Marries Online and In-Store CX with Shopify Integration

Retail TouchPoints

The retailer’s digital transformation also include the implementation of Shopify’s next-generation POS system in the new tech-driven “Diamonds & Pearls by David’s” store format that was introduced in May 2025 , with Deloitte Digital providing implementation, consulting and strategic advice for the initiative. “By