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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

Outdoor 299
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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.

Checkout 196
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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. Supreet Barhay: Even before the pandemic, we were looking at ways shopping centers could draw more foot traffic by creating additional places for community and engagement.

Outdoor 314
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The New Retail Landscape in 2023: Where Every Day is Game Day

Retail TouchPoints

The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. The best retail teams train each day to keep sharp and connected to the company and to the customer. Eataly is a master at maximizing five senses when shopping.

Outdoor 273
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The Grocery Store Experience: How to Design Safe, Adaptable Shopping Environments

Retail TouchPoints

More than 800 customers completed the survey, which was designed to gauge confidence and overall satisfaction in the grocery shopping experience thus far during the pandemic — 97% of those surveyed had visited one of T&C’s stores within the previous month. What We Learned. Communication was increased across all channels.

Shopping 232
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From smart mirrors to in-car shopping: the tech shaping retail’s future

Inside Retail

This can be seen by the adoption of QR codes – the use of which accelerated amid Covid-19 restrictions – self checkout in supermarkets and autonomous mobile robots, which are being utilised by major retailers for (among other things) logistical, supply chain and other inventory management tasks.

Shopping 130
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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

This ultra-fast connectivity — when paired with other technologies such as IoT, computer vision or cloud computing — will enable everything from virtually enhanced, personalized in-store shopping to real-time planogram compliance to up-to-the-second SKU-level supply chain tracking. Fast, Frictionless Checkout.