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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.

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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

She noted that the concept of “partial de-malling,” which could include integration of outdoor spaces for walkable plazas and eating areas, food carts/trucks, skating rinks, miniature golf courses and the like, all will contribute to the experiential and entertainment value of a trip to the mall.

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The New Retail Landscape in 2023: Where Every Day is Game Day

Retail TouchPoints

The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. The best retail teams train each day to keep sharp and connected to the company and to the customer. Winning teams begin with an end in mind.

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What to Consider When Incorporating AI into Your Retail Business

Retail TouchPoints

Other online retailers are using face and body data to generate new physical features and models to, among other objectives, increase diversity and size inclusivity in online product displays and browsing experiences. These types of uses should be carefully implemented to ensure compliance with relevant privacy laws.

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Does the ‘New’ Bed Bath & Beyond Have the Right Formula for Success?

Retail TouchPoints

In its original incarnation, Bed Bath & Beyond (BB&B) was defined by its in-store experience: exploring exactly what was included in the “beyond” category, checking out the gizmos and gadgets near the cash wrap and then redeeming those ubiquitous 20% off coupons at checkout.

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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

Fast, Frictionless Checkout. The Hard Rock Stadium Express Shop in Miami features “grab and go” checkout tech from AiFi powered by Verizon 5G. The higher bandwidth/lower latency combination will also lead to enhanced frictionless checkout experience.