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How Retail Returns Influence Customer Retention

Retail TouchPoints

It’s meant to be quite simple for a shopper, but as an ecommerce retailer, you know it’s not that easy — especially if the customer changes their mind and wants to return said magical shipment back to your shop. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.

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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

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What retailers need to know about the return of in-store shopping

Inside Retail

But while a retreat from online sales was predicted, the speed and scale of shoppers returning to bricks-and-mortar stores was less anticipated. Despite the convenience of online, consumers are attracted by the social and immersive experience of physical stores.

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Ulta Partners with Happy Returns to Add Service to 1,300 Stores

Retail TouchPoints

Ulta Beauty is partnering with Happy Returns to add Return Bar services to 1,300 brick-and-mortar locations. Through this partnership, Ulta and Happy Returns will increase the total number of Return Bar locations to more than 5,000 by the end of 2022.

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PayPal Acquires Happy Returns

Retail TouchPoints

PayPal has acquired ecommerce returns solution Happy Returns as it continues to expand beyond payments, with the aim of becoming a “digital commerce enablement engine.” The Happy Returns purchase follows PayPal’s acquisition of coupon plug-in Honey in January 2021. PayPal has been an investor in Happy Returns since 2019.

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How Retailers Can Overcome the Password Fatigue and Tiny Screens that Plague Mobile Checkout

Retail TouchPoints

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Even so, retailers can benefit when they view checkout challenges in the context of shoppers’ full range of expectations.

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Declining returns push brands to diversify advertising channels

Inside Retail

Marketers used to rely on Facebook and Google to get good traffic volume from one source at a reasonable return,” says Michael Tutek, Preezie’s co-founder and CEO. Over time, that’s seen the return on investment come down significantly. But with Covid, brands started pushing more online, creating more competition and higher prices.