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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. and managed by the U.S.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Apparel 246
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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

By optimizing excess inventory management and partnering with off-price retailers, companies can distribute leftover products through a simplified process that creates additional revenue and reduces harmful waste — a proven win-win recipe for brand growth, customer loyalty and sustained success. How Is Excess Inventory Optimized?

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PacSun CIO Reveals the Array of Behind-the-Scenes Tech Needed to Meet Gen Z’s Expectations

Retail TouchPoints

In 2021, there was also PacSun’s split from former PSEB division Eddie Bauer , which was acquired by SPARC Group , the brand management firm operated by Authentic Brands Group and Simon Property Group. In that 12 years , my career went from manager to a global CIO. I spent about a year and a half working on that.

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