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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

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Navigating Beyond Price: Exploring New Avenues for Growth in the Consumer Products Industry

Wiser

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.