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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Bluestar Revives Justice as Online-Only Retailer, Plans to Expand Tween Brand into Tech, Home

Retail TouchPoints

The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group. ”

Planning 298
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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

Payless, which has dropped the “ShoeSource” from its name, plans to open 300 to 500 freestanding stores across North America over the next five years, beginning with the opening of a prototype store this fall in Miami. In an interview with The Wall Street Journal , Margolis said “starting from scratch puts us in a good position.”

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Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Retail TouchPoints

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

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WHP Looks Beyond Toys ‘R’ Us with $375M Investment from Ares

Retail TouchPoints

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6