Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. Retailers and brands can track and analyze market trends, spending patterns and sales metrics, and provide insights into consumer behavior in real time to best optimize their marketing strategy to drive more foot traffic or sales.

Kiosk 312

Kiosk Marketing Grocer Consumer 312

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 265

Brand Management Fashion Planning Promotions 265

Inside Retail

MARCH 13, 2024

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. billion globally, which reflects an increase of $1.1

ATS 246

ATS Apparel Wholesale Fashion 246

Retail TouchPoints

OCTOBER 9, 2020

Today, trends are often captured solely based on consumer discussions and Key Opinion Leaders online, but tracking future outcomes based on social listening or one type of external data source is risky business. Enter advanced analytics, the future of how companies will consume and manage data to drive strategic decisions.

Consumer 348

Consumer Marketing Planning Brand Management 348

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Merchant Services 262

Merchant Services Payment Services Shopping Checkout 262

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?

Boutique 246

Boutique Customer Experience Consumer Shopping 246

Inside Retail

OCTOBER 25, 2023

Compagnie Financière Richemont said that the European Union was the last regulatory authority that was required to provide clearance, and Richemont is planning to complete the deal later during the fourth quarter of 2023. That is best done on a brand website or in a brand store. However, there are a few more hurdles first.

Fashion 246

Fashion Fulfillment Planning Brand Management 246

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Inside Retail

MAY 25, 2023

Increasingly popular and worn by the rich and famous, luxury outerwear brand Canada Goose is planning to spread its wings in Australia via a partnership with Melbourne-based fashion house Brand Collective. However, plans were still being finalised. Canada Goose’s revenue rose by 65.4

Fashion 130

Fashion Boutique Planning Marketing 130

Retail Focus

APRIL 13, 2021

With this initiative, Migros remains faithful to its principles, which are based on the mission of using its own resources to give partners a platform and to build bridges together to reach consumers.

Location 206

Location Marketing Space Planning Store Layout 206

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail TouchPoints

FEBRUARY 28, 2022

It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. However, that’s not the aspect of their brands that consumers are craving today. Brand managers can write a script, cast their agents and create a performance.

Fulfillment 264

Fulfillment Jewelry Advertising Department Stores 264

Retail TouchPoints

MAY 10, 2021

Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. ABG and SPARC said they also plan to continue Eddie Bauer’s purpose-driven initiatives. and Canada.

Outdoor 150

Outdoor Apparel Planning Brand Management 150

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Consumer Marketing Brand Management 147

Rain Pros

APRIL 3, 2024

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business.

Planning 52

Planning Promotions Management Marketing 52

Wiser

JUNE 5, 2023

Such shifts in the market can be caused by a variety of factors, including consumer trends, technological advancements, or new government regulations. To manage such changes effectively, small business owners must have contingency plans that anticipate sudden fluctuations in supply and demand and prepare for such events accordingly.

Management 147

Management Drop-Shipping Shipping Supply Chain Management 147

A1 Retail

OCTOBER 12, 2023

The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – perhaps unsurprisingly – launching own-brand groceries. With byAmazon groceries, consumers can expect more wow in their weekly shop. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Retail TouchPoints

JULY 29, 2021

brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. On the acquisition, WHP CEO and Chairman Yehuda Shmidman said: “Our investment in Toys ‘R’ Us reflects our belief and passion for the brand. The Toy Store of the Future. You Can’t Beat Marketplaces.

Net Profit 306

Net Profit Fulfillment Boutique Outdoor 306

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We have ways of managing costs, inventory purchases, and so on.

Planning 130

Planning Management Shopping Marketing 130

365 Retail

DECEMBER 16, 2021

The research is based on survey responses of over 8,000 consumers from the U.S, Around a third of brands and retailers said those were the types of technologies they plan to integrate into the in-store experience. Both consumers (12%) and brands and retailers (19%) ranked celebrity endorsements as the least influential.

Consumer 103

Consumer Advertising Brand Management Management 103

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI. Proximity retail can provide this.

Payment Services 265

Payment Services Beauty and Health Shopping Promotions 265

Wiser

SEPTEMBER 20, 2023

SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that can provide valuable insights for your business by analyzing internal and external factors. One common instance is during the initial stages of strategic planning. When Does a Business Need SWOT Analysis?

Planning 144

Planning Marketing Management Brand Management 144

Inside Retail

JULY 11, 2023

“We are using some modern yet trendy ingredients, like matcha and miso, but we are still using old-school French traditional recipes that are very tough to replicate as it’s time consuming and one can’t cut corners to get it right,” she elaborated.

Management 130

Management Brand Management Shopping Marketing 130

Inside Retail

APRIL 5, 2022

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

Marketing 130

Marketing Planning Customer Experience Target Market 130

Retail TouchPoints

JUNE 8, 2022

In 2021, there was also PacSun’s split from former PSEB division Eddie Bauer , which was acquired by SPARC Group , the brand management firm operated by Authentic Brands Group and Simon Property Group. I’m currently doing business continuity planning and disaster recovery planning.

Checkout 273

Checkout Management Returns Shipping 273

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. The Impact of DSOS on eCommerce Success Digital share of shelf plays a crucial role in eCommerce success, as it directly influences visibility and consumer purchasing decisions.

Promotions 139

Promotions Management Inventory Management Marketing 139

A1 Retail

AUGUST 4, 2022

On sale across Home Bargains, B&M, Asda, One Stop and Wilko stores, with unique rub to release fragranced POS, the revival marks a nostalgic nod to the brand’s 100-year heritage.

Brand Management 81

Brand Management Planning Management Consumer 81

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Rather, I refer mainly to the clash between FMCG brand marketing and sales.

Management 52

Management Promotions Accounting Marketing 52

A1 Retail

APRIL 24, 2023

Maria Jackson, Brand Manager at Cadbury said: “When it comes to snack bars, people want something tasty but expect something bland. It is being supported by a consumer PR and influencer campaign run by Tin Man. Media has been planned and executed by Publicis Media and Elvis is supporting social and CRM.

Brand Management 59

Brand Management Planning Management Consumer 59

Retail Insider

SEPTEMBER 1, 2021

What has changed is the move by the brand management team in Thrasio to build a growth plan for acquired brands that involves more than just the Amazon channel. We’ve now got 20% of our revenues coming from DTC (direct to consumer) from branded websites.

Wholesale 98

Wholesale Brand Management Marketing Planning 98

365 Retail

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. To enable real-time inventory management, brands include RFID (radio frequency identification) tags.

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98

Mass Relators

MAY 19, 2021

The Revenue Management Studio today includes IRI’s Price Compliance and Price Optimization solutions. Consumer Demand Studio: Delivers an understanding of the drivers of future performance across internal and external causal variables, including proprietary data and planned activities, to predict both short- and long-term demand.

Brand Management 52

Brand Management Management Promotions Marketing 52

Wiser

JULY 27, 2021

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. One such role is the brand guardian. This position focuses on protecting a brand’s presence in the market. Or will they grab whatever brand is available on the shelf?

Markdowns 158

Markdowns Marketing Management Advertising 158

I Vend

MARCH 14, 2022

Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so. They can move between channels without even thinking about it, and simply interact with the brand.

Customer Retention 97

Customer Retention Discount Store Department Stores Target Market 97

Mass Relators

APRIL 22, 2021

The newly expanded Kroger Our Brands Recycling Program is described as the first program of its kind and advances the retailer’s Zero Hunger | Zero Waste social and environmental impact plan. The Kroger Our Brands Recycling Program is open to any interested individual, school, office, or community organization.

Drop-Shipping 52

Drop-Shipping Shipping Consumer Accounting 52