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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

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