Retail TouchPoints
SEPTEMBER 12, 2023
Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Photo courtesy of TikTok)
Inside Retail
AUGUST 22, 2023
Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.
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Wiser
JUNE 5, 2023
A good transportation infrastructure helps reduce costs associated with delays while ensuring timely deliveries so that customers receive their orders on time and without damage to items shipped. Blocked shipping routes can also lead to decreased customer satisfaction due to a lack of availability, higher prices, and slower delivery times.
Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?
Retail TouchPoints
JULY 20, 2020
By optimizing excess inventory management and partnering with off-price retailers, companies can distribute leftover products through a simplified process that creates additional revenue and reduces harmful waste — a proven win-win recipe for brand growth, customer loyalty and sustained success. How Is Excess Inventory Optimized?
Retail TouchPoints
MARCH 9, 2023
Easier said than done, especially for a brand that is still working its way back from the brink. If she’s in a store and they don’t have her size, she can order it right there and have it shipped to her, or to her store. Forever 21 is working hard to evolve its offerings in line with these new consumer demands.
Retail Minded
NOVEMBER 9, 2023
It’s believed that high-quality, well-designed packaging can convey a sense of luxury and sophistication, while more sustainable packaging can appeal to eco-conscious consumers. Lastly, packaging can help to protect the product during shipping and handling. Next, packaging can create a sense of anticipation and excitement.
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