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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Here’s how it will work: Example of a TikTok feed ad via Walmart Connect.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Touting the role of images as businesses’ “digital window displays,” Google’s new Product Studio will help merchants generate a diverse slate of high-quality images to drive better results from their online listings. Eye-catching, unique content helps grab shoppers’ attention, but creating that content requires a lot of time and resources.”

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Halloween Retail Displays to Boo-st Sales

Independent Retailer

This is because Halloween retail displays bring extra attention to your wares. It is also a great excuse to change up your displays, which you should be doing anyway. Whether they are real or fake, carved or painted, illuminated or etched, gourds are guaranteed to add a festive flair to any retail display.

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Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

Retail TouchPoints

The pandemic has been a punch in the jaw for many of us in retail. The pace and scope of widespread, global change is happening across the board in retail — and it is here to stay. Consumers have had their options severely limited — and the idea of returning to typical social behavior like retail shopping is now fraught with risk.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. We’re Not a Retailer, We’re Not a Marketplace’. That’s a drop in the bucket compared to Amazon’s 1.7

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Enhancing the Shopper Experience!

Retail Adventures

There’s a lot happening at retail right now. While independent retailers were deciding whether to implement contactless payments, other retailers began accepting biometric payments that include use of fingerprints, iris scans, and facial matching. Yes, technology is everywhere, but the changes at retail aren’t all about tech.

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Fern Hill Market: A Sip of Small Town Shopping

Retail Adventures

Taylor began her new adventure in January 2020 when she answered an ad for retail space in historic East Dundee, Illinois and soon the River Street Collective had a new tenant, selling home décor goods in a 12’x12’ room. Two months later Covid hit and the store closed. Retailers like this are fearless and open to trying anything.