Walmart Expands Retail Media Offering with Social, Livestreaming Integrations
Retail TouchPoints
SEPTEMBER 20, 2022
Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Here’s how it will work: Example of a TikTok feed ad via Walmart Connect.
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