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and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. Cultivating KOCs (key opinion consumers, a.k.a. For the last half decade, U.S.
Socialcommerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that socialcommerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
As live shopping emerges as retail’s most interactive frontier, brands are racing to meet consumers in the moment on screens, in real time and ready to engage. This new wave of commerce fuses entertainment with instant buying power, reshaping how Australians discover and shop for products online.
Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.
Socialcommerce will dominate By 2029, socialcommerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms.
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Socialcommerce value will keep on growing. The value of socialcommerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.
The beauty companys CEO, Mary van Praag , describes priorities for the year ahead, the technological development that is catching her attention and the one skill most vital to being a leader. MVP: One of the key challenges in beauty retail is the uncertainty around retail theft and stores putting product behind glass.
During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of socialcommerce in the APAC region. China continues to lead the world in socialcommerce. This growth was largely driven by Covid-19.
New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m.
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 12 to 12:30 p.m.
His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I
The beauty and personal care and health and wellness categories lead the charge. Beauty and personal care brands, for example, clocked an 82% year-over-year gain in monthly recurring revenue (MRR). You have to cement your products in your customers’ day-to-day life, and you have to stay there.
But the reality is that the retail industry is always changing — and so are consumers. As a result, she is often the star of marketing campaigns, and is even the host of her own podcast, to make consumers feel closer to her and, in turn, her brand. There’s also power in the consumer ‘voting’ for a woman-owned business.”
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.
2020 could easily be considered a breakout year for socialcommerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.
Influencers have become a mainstay in the beauty marketing world. But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing. Ultimately, we want to inspire confidence in our community.”.
That said, it may come as some surprise that more and more consumers are also using platforms such as TikTok Shop to stock their fridges and pantries. The Veg Sample Box, The Veg Box Company But why are so many consumers buying on TikTok Shop? So, will we all be filling our fridges from TikTok Shop?
Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. Zhadian Dairy’s strategy was highly successful, expanding their reach from a core audience of 200,000 to 6 million health-conscious users. How can brands utilise it?
“People are hungry for a text-focused social media platform, especially in the book world!” Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse. Why is Threads Valuable?
I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. We believe that any consumer, but particularly in the luxury space, has the right to know where their products come from.
Socialcommerce business AuMake has continued to see sales weighed down by inflating transformation costs as it works to reposition itself following the disappearance of daigou shoppers in Australia. Its third quarter sales result of $2.65
Popular teen beauty brand Bubble Skincare will officially launch in Australian retail stores on October 10 through an exclusive partnership with Priceline. The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart.
For over two decades, Melbourne-based Adore Beauty has operated online only, but now the beauty retailer is investing in physical concept stores. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. The appointment suddenly makes a lot more sense.
Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram.
s marketplace, retailers, and how your brand can understand a new set of consumers. As we’re seeing in many countries, rising costs due to inflation are changing consumer behavior and the U.K. Give yourself the biggest advantage by understanding where British consumer behavior differs. Understanding the U.K. is huge right now.
Starting with a single store in Putney, London in 1964, Superdrug has evolved into a health and beauty retail giant over the course of six decades. He describes the new shops as creating a “beauty playground” with more digital elements like screens and holograms to showcase products in a more engaging and immersive way.
Over a third (36%) of consumers are planning to spend more than in 2020, an average of £363 over the weekend . In-person shopping will increase this year, but majority of consumers plan to shop online and more people than ever will use social channels to make purchases.
The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. socialcommerce sales rose 35.8%
Austrian drinks brand Waterdrop is looking to tap into the growing trend of ‘status water bottles’ through a collaboration with world number one tennis player Novak Djokovic at the Australian Open.
Original research of over 1,000 UK shoppers by RetailNext showed that while 40 percent of UK consumers now visit non-food stores once a week, 46 percent of Millennials make weekly trips to stores (+6 percentage points compared to the average UK shopper). Similarly, for Health & Beauty, Gen Z were also x1.7
Who’s Searching for What, Where Source: eMarketer/Insider Intelligence There’s no denying that Amazon has become the starting point for many consumers — a Jungle Scout poll from Q2 2023 found that when asked generally about where they start shopping online, Amazon is the clear winner among U.S. consumers, with 57% starting there.
Spending is tipped to hit a record $535 million in 2025, driven by key consumer trends such as better gifting, self-love and the celebration of friendship. Sheins interactive livestream Key trends surrounding Valentines Day 2025 are shifting toward inclusive celebrations and thriftier shopping to cater to consumer preferences.
While multiple categories within the broader beauty industry, like colour cosmetics, experienced a drop in sales during the pandemic, fragrance sales have grown exponentially in the past few years. Notably, the way many consumers discovered and purchased fragrances during the pandemic was online and on their phones.
At beautiful Resort the Tara no resort in Southern California on the beach. [8:47] Pretty pretty significant attention of us consumers. Consumers in continue to trade down there seeing, sort of elective category product categories really start to take a dip and you know more consumer budget going to Necessities versus wants and so.
David: [16:51] Yeah well so there’s all sorts of category trends like that and you know some musical instruments the cycle mobile phones Health and Beauty Home and Garden was another strong one. Scot: [16:49] Very safe but I mean. Marker 03. [22:47] Marker 03. [22:47]
Here are the top CPG and retail trends we predict will be top-of-mind for retailers, brands, and consumers in 2023: 1. Direct-to-consumer. Direct-to-consumer (DTC) is a retail model where brands sell directly to new customers, eliminating the need to join forces with big retail brands and brick-and-mortar stores.
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