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Adore Beauty plans multi-store rollout as it pursues omnichannel growth

Inside Retail

Adore Beauty plans to expand its national retail store network over the next three years to accelerate its omnichannel growth. The stores, which will leverage existing infrastructure and strength of the Adore Beauty brand, will help broaden the company’s addressable market, increase brand awareness and boost customer acquisition.

Planning 246
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Privately held French luxury skincare brand Clarins has opened its first direct-to-consumer (DTC) store in Australia and New Zealand after 70 years in the game. IR : What is the retail plan for Clarins ANZ and how has this changed from the previous retailer-led approach? IR : Who is the Clarins customer in the ANZ region?

Boutique 246
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Sephora’s MD on why brand agnosticism is the beauty retailers greatest strength

Inside Retail

The consumers in Australia are very savvy, Jenny Cheah, Sephoras MD of South East Asia, Oceania and India, told Inside Retail. They understand trends and they’re very educated on their beauty needs and their beauty products in a way, it makes our job simpler, she continued.

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Beauty incubator Maesa reveals top beauty industry trends for 2025

Inside Retail

The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.

Consumer 130
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Live shopping is on the rise. Here’s how Oz Hair & Beauty, Big W are tapping in

Inside Retail

As live shopping emerges as retail’s most interactive frontier, brands are racing to meet consumers in the moment on screens, in real time and ready to engage. It’s a model that gives consumers access, entertainment and a sense of urgency. Globally, live shopping is already reshaping how brands sell.

Shopping 130
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How Monday Haircare’s Jaimee Lupton launched multiple masstige beauty brands

Inside Retail

To call Jaimee Lupton, a New Zealand-based PR executive turned beauty brand founder, ‘entrepreneurial’ would be putting it lightly. Over the past seven years, Lupton has co-founded five beauty brands (in chronological order); Monday Haircare, Chlon Paris, Being Haircare, Laura Polko Los Angeles and Daise Beauty.

Consumer 130