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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage.

Marketing 297
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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.

Marketing 279
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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Retail TouchPoints

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295
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Grocery Outlet, Fresh Market Both Name Industry Veterans as New Leaders

Retail TouchPoints

which operates more than 520 stores under various banners, and the 166- store supermarket retailer The Fresh Market have each named new leaders. Jason Potter, a 30 -year grocery retail veteran, will take on the President and CEO roles at Grocery Outlet as of Feb. Grocery Outlet Holding Corp. Potter succeeds Eric Lindberg Jr.,

Marketing 289
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

We look at ourselves as the antithesis of online shopping. You see that in the remodeled store at The Landing at Hyannis Plaza, on Massachusetts’ Cape Cod. The first Uncharted store, which opened last month at The Shops at Oak Brook Place in Oak Brook, Ill., What motivated you to enter a new geography?

Shopping 286
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Athleisure is reshaping Australia’s retail leasing market. Here’s why

Inside Retail

Last year, Australias fitness and athletic clothing stores market was valued at $4.2 Increasing demand for activewear as streetwear has driven strong industry revenue growth, with the market reporting a CAGR of 3 per cent between 2019 and 2024. Gen Z and Millennials have been keen drivers of activewear market growth.

Marketing 249
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Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Lastly, get a glimpse at where AI will go next and how you can measure its effectiveness going forward. AI is everywhere. But not every use of AI provides the same value to your brand.

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How to Maximize ROI of Your Composable Commerce Transformation

Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation

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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. We’ll explore how brands can integrate a modern commerce solution within their existing infrastructure to move faster, adapt to market changes, and fuel long-term growth without the risks of a full migration. 📆 April 9, 2025 at 9:30am PT, 12:30pm ET, 5:30pm GMT

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Distinguish credible vendors from the pretenders in a crowded market. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT Gradually upgrade your systems for continuous improvement. Debunk myths about modular strategies and understand their simplicity.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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AI in Sales: How AI is Transforming Go-to-Market

And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.