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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Zero results pages can also illuminate the need to configure better synonyms to prevent dead-end searches. You can use insights from shoppers’ previous on-site searches to retarget them, creating and sending more relevant promotional emails, either on an individual basis or as part of wider campaigns.

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Five Ways Ecommerce Retailers Can Sleep Well and Sell More This Black Friday

Retail TouchPoints

To make this process easier, retailers can take advantage of intelligent automation, which promotes and recommends products best suited for each shopper. During high-volume shopping periods like Black Friday, the last thing a retailer wants to do is promote out-of-stock or limited-stock items.

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No tricks: Why The Party People is bringing in AR mirrors for Halloween

Inside Retail

For instance, AR mirrors can make use of under-utilised and dead spaces – generating sales without requiring much floor space. However, at that time, it offered only a limited selection of costume options for virtual try-on and was presented more as a fun activation rather than a commercially viable option.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Are they in stock? Because let’s face it — there’s nothing worse than finding a really neat item and navigating to the website only to discover it’s out of stock or no longer on sale. Its engagement and interactivity positively impacts email marketing campaigns and proves that email isn’t dead (or dying). Are they still on sale?

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Inside the rumoured death of physical stores and other predictions for 2022

Inside Retail

Through Covid, we have seen a vast number of permanent store closures, which has somewhat re-ignited the ‘stores are dead’ debate. Once one becomes popular, we seem to quickly look for a new one and proclaim the old one ‘dead’, even if most of the industry hasn’t caught up. Experiential stores.

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Retail Assortment Strategies: What Are They & How Do They Work?

Wiser

Too wide and you’ll end up with leftover dead stock. This way you can rely on regular purchases with little worry of retaining dead stock. Shoppers want to be able to trust that they can find all their favorite products at your store every time. There are many different factors to consider.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

Even though it operated for little more than one month, EMERGE In Color at Los Angeles’ Beverly Center created a powerful space for Black designers and Black-owned businesses that are too often overlooked by retailers in the high-end category. It can’t be dead stock or something that they had for two years.

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