Remove ATS Remove Customer Retention Remove Planning Remove Promotions
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.

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Retention and loyalty – how to grow when the market is down

Inside Retail

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’. The 2024 Australian Retail Outlook is out now.

Marketing 290
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How to transform returns from a costly headache into a profit centre

Inside Retail

But that need not be the case with careful planning and the deployment of the right technology. “Up Leaders in the industry understand they need to strategically address the post purchase journey and optimise for cost at each step while continuing to deliver a seamless customer experience.”

Returns 147
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How to transform returns from a costly headache into a profit centre

Inside Retail

But that need not be the case with careful planning and the deployment of the right technology. “Up Leaders in the industry understand they need to strategically address the post purchase journey and optimise for cost at each step while continuing to deliver a seamless customer experience.”

Returns 147
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Wish’s New CEO has his Sights Set on a Comeback — Here’s How He Plans to Do it

Retail TouchPoints

With users and revenue currently at all-time lows, new CEO Vijay Talwar has a herculean task ahead of him as he works to bring this ecommerce giant back to its feet. People love a comeback story, and I really believe there is something here [at Wish] — there is a value proposition and [an opportunity] to align with consumers.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

We saw this at the start of the pandemic when food store sales shot up by 21%. still plan to cook more at home. Food retailers must also have the right financial planning in place to withstand the economic turbulence in the long run and make sure they remain agile regardless of wider market trends.