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PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Retail TouchPoints

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. This will enhance the experience and utility of the app for its millions of users.”.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

Retail TouchPoints

That’s why retailers must find ways to optimize their cloud resource planning strategies ahead of a time of demand. Scalability Is Key One key aspect of effective cloud resource planning is being able to dynamically scale infrastructure. Here are three key components of a well-managed ecommerce cloud strategy. So Who’s Doing It Well?

Planning 249
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Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Worldwide supply chain disruptions, rising production costs and labor struggles have all made pricing and promotions decisions more complicated. Promotions Align with Changing Shopping Habits.

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Why people who are great at their job can fail when they get promoted

Inside Retail

Alongside this, they need a clear development plan before they start their new management role. So, when companies decide to promote someone to a managerial role, they must consider that person’s people skills just as much as their technical skills. So what should this training look like? Read the original article.

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Brisbane Airport extends duty-free contract with Lotte, plans unique concept

Inside Retail

Lotte Duty Free has secured an additional 10-year lease at the Brisbane Airport for an expanded store offering more product categories, effective February 1 next year. In addition, the company said it will use its Korean headquarters to promote tourism to Brisbane and Queensland.

Planning 263
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How to Promote Your Small Business

Wiser

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?