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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These effects are another immediate example of the incredible benefits augmented reality provides retail marketers. While you can “try-on” clothes and make-up both virtually and at-home with similar benefits, you can’t really tell how that new loveseat will look in your reading nook when you are in a brick-and-mortar store.

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Welcome to the new customer experience

Inside Retail

As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. Creating cohesive customer experiences. Today’s consumers expect more than just personalised experiences. A unified front has to span the entire customer journey.

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Can you determine what data I need compared to what I already have?

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Marketplaces like SSG.COM and Naver Shopping in South Korea are elevating customer experiences through premium product assortments and improved delivery options, respectively. A balanced perspective According to Quan Yao Peh, senior analyst at Euromonitor International, the pandemic has accelerated retail digitalisation.

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Forever 21 Selects Amperity to enrich offline and online customer experience

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.