Retail TouchPoints

DECEMBER 21, 2023

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. Instead, it’s the combination of conversion, average order value and customer lifetime value that matters. B2B or B2C?

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Retail TouchPoints

JULY 29, 2020

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. While necessary, these changes do make increased demands on the enterprise network, particularly at the edge where selling opportunities are constantly evolving.

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Retail TouchPoints

JUNE 15, 2022

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. Still, many retailers are opening fewer and often smaller stores with increasing expectations for top-notch experiences.

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Retail TouchPoints

NOVEMBER 11, 2021

Consumers increasingly want to do business with brands that reflect their values, from sustainability to social consciousness. 16, Kristin Shane, SVP Merchandising at PetSmart , and Gayitri Budhraja, Chief Brand Officer of e.l.f. 16 at 12 p.m. Practical ways to harness the enthusiasm of values-driven consumers.

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Retail Minded

APRIL 7, 2022

At the same time, Generation Z has been called the most critical consumer group until now, with a fundamentally different view of shopping and consumption than previous generations. A WINDOW INTO THE FUTURE. The pandemic has certainly cemented the position of ecommerce in the consumer psyche, regardless of age.

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Retail TouchPoints

DECEMBER 16, 2021

Walmart is expanding its ability to offer shoppable content at multiple touch points by teaming up with the streaming, social buying and selling platform TalkShopLive. The retailer can now provide this content via embeddable videos across Walmart.com, multiple media outlets, brand and talent sites and social platforms.

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Retail TouchPoints

AUGUST 25, 2020

Retailers need to adapt their business models in line with anticipated changes in their customers’ behavior. Nikki Baird is the VP of Retail Innovation at Aptos , a leading retail enterprise solution provider. The retailers that do this will be the best positioned for recovery.

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Retail TouchPoints

JULY 14, 2020

during coronavirus, the company culture at LUXIE and much more. Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. where it is being sold at higher price points.

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