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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Something I find particularly exciting about the start of each new year is getting to look through the growing retail and e-commerce trends, and 2024 did not disappoint. At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. For example, short lead times and the ability to adapt quickly resulted in strong sales for Zara owner Inditex despite colder than usual weather this summer.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season. Retailers will leverage this moment to focus on operational efficiencies and consumer connection.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their ecommerce programs that are going to cost them sales and reduce their margins. eMarketer expects retail mobile commerce sales to account for 43.4%

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ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Retail TouchPoints

Display Ads through Criteo will help connect new custom audiences with relevant brand messages on ASOS.com and its app; and Off-site Ads will be provided through Criteo, expanding ad targeting possibilities across thousands of premium publisher sites and connected TV (CTV) to enable additional commerce experiences across the shopper journey. “The

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].”

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.