Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer.

Customer Retention 263

Customer Retention Payment Services Marketing Telecommunications 263

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 264

Consumer ATS Location Apparel 264

Inside Retail

MARCH 13, 2024

The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases. A whopping 41 per cent of customers would walk away from brands that don’t make them laugh and smile on a regular basis. And what brand doesn’t want to improve its consumers’ recall?

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Voice commerce.

Customer Experience 319

Customer Experience Checkout Consumer Marketing 319

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Customer Experience 263

Customer Experience Inventory Management Fulfillment Inventory Turnover 263

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

MAY 7, 2023

In a world where customers are bombarded with information as brands try to get more exposure, data silos continue to stand in the way of good customer experiences, according to Emarsys’ APAC VP of Revenue, Kristyn Wallace. “When I walk into a store, I want an extension of my online experience.

Customer Experience 246

Customer Experience Planning ATS Consumer 246

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Fulfillment Customer Retention Shipping 312

Inside Retail

NOVEMBER 29, 2023

In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Retail Focus

NOVEMBER 28, 2022

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even. Tip #4: Strong brand values are make-or-break.

Customer Experience 305

Customer Experience Consumer Planning ATS 305

Retail TouchPoints

SEPTEMBER 7, 2022

Humans need other people to feel human — the importance of connection at that fundamental level simply cannot be overstated. Brands, in their never-ending quest for relevance, must dive deep into human experiences, connecting with consumers at an emotional level. What can you show, tell and teach the consumer?

Customer Experience 289

Customer Experience Consumer Shopping ATS 289

Retail TouchPoints

MARCH 25, 2024

Beginning in April, the retailer will offer a free battery recycling box (while supplies last), in which consumers can collect batteries at home and return them to Staples for free recycling. Staples has leveraged consumer recycling behavior research from MIT and partnered with Call2Recycle and ERI to design the program.

ATS 297

ATS Returns Consumer Location 297

Retail TouchPoints

OCTOBER 18, 2022

Detailed customer behavioral segmentation capabilities can allow for differentiation by store entrance, whether customers passed by/shopped/engaged with specific elements, if/where/how long they interacted with associates and more. In an ever-changing market, evaluation and positive action is always key.

Customer Experience 310

Customer Experience Location Apparel Shopping 310

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 287

Marketing Consumer Checkout Customer Experience 287

Inside Retail

NOVEMBER 29, 2022

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

Customer Experience 130

Customer Experience Payment Services Accounting Target Market 130

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 271

Consumer Customer Experience Fulfillment Employee Engagement 271

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Accounting Promotions Shipping 162

Inside Retail

AUGUST 14, 2023

Price and value are at the forefront of everyone’s minds. But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? Existing customers tend to spend nearly a third more too. Customer experience is driven by your people’s experience.

Customer Experience 130

Customer Experience Employee Engagement Marketing Management 130

Retail TouchPoints

JANUARY 18, 2024

The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per presentation is definitely untrue, but you’d be forgiven for thinking that was the case because AI worked its way into almost every conversation and presentation at the 2024 NRF Big Show.

Merchant Services 298

Merchant Services ATS Customer Experience Marketing 298

Inside Retail

DECEMBER 3, 2023

Understanding the latest trends is paramount for businesses aiming to thrive in an increasingly competitive market. The story so far According to Yum, the adoption of AI technology, especially generative AI, is growing rapidly for consumers to easily create content, from text to videos, with little technical know-how needed.

Consumer 130

Consumer ATS Marketing Fulfillment 130

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 270

Customer Experience Target Market Marketing Management 270

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. Going a step further than that, we actually can’t make a decision if we can’t feel.

Marketing 221

Marketing Consumer Customer Experience Accounting 221

Retail Focus

DECEMBER 18, 2023

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. Some of the Christmas market destinations can be Germany, France, Austria and Switzerland.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings.

Consumer 260

Consumer Beauty and Health Advertising Shopping 260

Inside Retail

OCTOBER 4, 2023

Earlier this year, Foot Locker unveiled a plan to drive long-term growth in the business by investing in new store formats and technology, right-sizing its retail footprint, embracing sneaker culture and deepening its relationship with customers. or ‘How should I approach the technical maintenance of [something]?’,

Customer Experience 130

Customer Experience Returns Inventory Management Planning 130

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and innovation.

Consumer 245

Consumer Payment Services Supply Chain Management Store Layout 245

Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. It was valued at US$200 million in 2022. Some are 19 and studying, and some are mothers, totally committed to the delivery of excellent customer service.

Marketing 259

Marketing Apparel Fashion Consumer 259

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Research underscores the profound impact of packaging on consumer psychology. 1 Meeting regulatory standards.

Marketing 277

Marketing Consumer Point of Sale Management 277

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. “As

Marketing 130

Marketing Fast Fashion Fashion Accessories 130

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

Consumer 321

Consumer Promotions Returns Marketing 321

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The next challenge becomes customer consideration. Micro-segmenting.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Retail Focus

MARCH 22, 2024

Nespresso UK has entered the on-the-go coffee market with the launch of a new coffee shop concept titled ‘The Nespresso Bar’ at a location close to Liverpool Street station in central London. This is a strategic move for Nespresso, which currently offers consumers two at-home portioned coffee systems, Vertuo and Original.

Shopping 147

Shopping Marketing Customer Experience Location 147

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift?

Consumer 253

Consumer Marketing Retail Trends Management 253

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 290

Marketing Wholesale Advertising Consumer 290

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 260

Marketing Advertising Customer Experience Planning 260