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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

As the company’s SVP and GM of Ecommerce, Bojanowski was at the center of the storm. The unique circumstances of the pandemic also led Sephora to what might have seemed at the time like an unlikely partnership with Instacart — one of the delivery platform’s first major deals beyond grocery.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. The rise of TikTok Shop in 2022 has been phenomenal.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. after deploying both of these tactics.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

Since moving to digital in 2016, we’re always looking for innovative ways to serve our readers,” said Campbell Price, Ecommerce Director at The Independent in an interview with Retail TouchPoints. One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site. Social Commerce Meets Affiliate Marketing.

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Shopping is everywhere.

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Capturing the Growing Spending Power of Gen Z and Gen Alpha

Retail TouchPoints

A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers. Look at fast food delivery: that optimizes both the online and the physical experience to feed that instant gratification/dopamine hit.”

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