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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

Outdoor 294
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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.

Checkout 165
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Burton, GANNI, Outdoor Voices and Vince Add Tap to Pay on iPhone Option

Retail TouchPoints

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 200
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News Corp unveils online marketplace of endorsed products

Inside Retail

checkout , a dedicated commerce content destination it believes will “address consumer needs” The marketplace features product reviews, recommendations and information to help shoppers make shopping decisions and find the best deals, said MD client product at News Corp, Pippa Leary. Leary said news.com.au News.com.au

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

She noted that the concept of “partial de-malling,” which could include integration of outdoor spaces for walkable plazas and eating areas, food carts/trucks, skating rinks, miniature golf courses and the like, all will contribute to the experiential and entertainment value of a trip to the mall. Curbside area, Outlet Collection at Niagara.

Outdoor 281
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Glassons joins mix in Westfield Knox fashion precinct to open this month

Inside Retail

New Zealand clothing retailer Glassons is to join the tenant lineup at Westfield Knox’s new fashion and lifestyle precinct scheduled to open on November 23. Meanwhile, Uniqlo’s store will span 1154sqm and feature 10 fitting rooms and five self-checkout machines.

Fashion 130
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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

5G is really three things — speed , latency and massive connectivity ,” said Michael Colaneri, a 30-year AT&T veteran who now leads the telecom’s retail business vertical. Here are five places where 5G-enabled experiences/solutions are either being tested or have already been deployed at retail. Fast, Frictionless Checkout.