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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

Over five million Australians speak another language at home. It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. million combined living here.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

I think the first thing that’s important for businesses to recognise is that customers actually want it,” says Jonathan Walsh, GM APAC for business SMS provider Esendex. “The I think the cost becomes almost irrelevant if it gives you a good return on investment,” explains Walsh on the first issue.

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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Theme 3: Dear retailers, are you ready to return to normal?

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Guest Post: 2023 Top 5 Unified Communications Predictions

Hyken

A one-size-fits-all approach to unified communications will no longer work, as organizations require tailored solutions specific to their unique needs. . Customers have many communication technology choices today, and many use a mix of infrastructures. “In Mitel is a leader in business communications.

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Three ways to provide customer-centric shipping

Inside Retail

Usually, there’s a shift to more fulfilment options, perhaps adding one or two carriers to the mix – and according to ShipStation ANZ country manager David Boyer, this tends to be where the back of the business starts creaking. Finally, how do you offer a hassle-free way for customers to return items?”. Why isn’t it shipping?

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Guest Post: Personalizing Digital Customer Experience with a Live Chat Software

Hyken

This week we feature an article by Saurav, a marketer and storyteller at Freshworks. Have you recently taken your business online? Live chat software is a messaging platform that allows customers to communicate with ser vice reps in real-time. to find answers at t heir own pace. .

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Guest Post: Personalizing Digital Customer Experience with a Live Chat Software

Hyken

This week we feature an article by Saurav, a marketer and storyteller at Freshworks. Have you recently taken your business online? Live chat software is a messaging platform that allows customers to communicate with ser vice reps in real-time. to find answers at t heir own pace. .