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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Capturing the Growing Spending Power of Gen Z and Gen Alpha

Retail TouchPoints

For Kit Garton, VP of Product at DTC men’s swimwear and apparel brand Chubbies , being a “digital native” entails more than just growing up with the internet and your favorite celebrities all in the palm of your hands. “It interactions and automated return experiences. What Defines a ‘Digital Native’?

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How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Retail TouchPoints

Retail Touch Points (RTP): The pandemic has emphasized ecommerce at the expense of brick-and-mortar, and apparel in particular tends to be a highly tactile retail segment. How are you using social commerce and AR to generate an experience that will stand out during the promotion-packed holidays?

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Take note of category demands: While the Mastercard SpendingPulse revealed moderate growth across categories, electronics, apparel and luxury (excluding jewelry) are likely to have the most significant year-over-year gains. This will create a significant opportunity for specialty apparel retailers, which are predicted to see 4.6%

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

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Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy

Retail TouchPoints

As more households open their doors and host gatherings for their immediate and extended family, they are returning to some old spending behaviors. Resale platforms and services have gotten a warm reception from consumers, especially in apparel, handbags and jewelry. You can extend that into essentially every purchase decision.”.

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