Capturing the Growing Spending Power of Gen Z and Gen Alpha
Retail TouchPoints
AUGUST 18, 2023
For Kit Garton, VP of Product at DTC men’s swimwear and apparel brand Chubbies , being a “digital native” entails more than just growing up with the internet and your favorite celebrities all in the palm of your hands. “It interactions and automated return experiences. What Defines a ‘Digital Native’?
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