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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

The digital mannequin is setting out to achieve the same for apparel retail in the coming years.” The digital mannequin acts as a flexible solution to support different areas of a store, from the store entrance to specific merchandising areas, freestanding displays and even interactive kiosks.

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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences.

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JCPenney Partners with Forever 21 to Woo Gen Z

VMS

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The launch is supported by a 360-marketing campaign that includes in-store, e-commerce, social media and direct mail promotions.

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Benetton Enters Resale with Depop Collab

VMS

United Colors of Benetton (Ponzano Veneto, Italy) is among the apparel retailers jumping into the second-hand shopping marketplace with a collaboration with Depop, reports WWD. Depop, which specializes in vintage merchandise, is a peer-to-peer resale market and Gen Z favorite. Depop sellers from the U.S.

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Pacsun Opens ‘Pacsun Kids’

VMS

Set at 1435 square feet, the store was designed without gender in mind and offers a range of apparel for kids, ages 4-14 years old. Five more locations are already planned for 2022 and will also feature apparel from partnered brands like Adidas, Fear of God ESSENTIALS, Santa Cruz, Champion, Vans and Land Rover, among others.